Is your Marketing Strategy set to deliver superior results?

Posted by tracyhawkey on May 3, 2018

Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month, according to The Content Factory.

So let’s say that you are an average small business and spend the industry average of $4,000/mn on your social marketing (website, hosting, content, facebook ads, google ads, twitter for example) to create leads and convert those leads into new customers. Let’s also say that your product or service is priced at $100. With a $4,000/mn cost to acquire new customers in play, you will need to add at least 480 new customers/year or 40 new customers each month to cover your social media cost and just break even.

The expense of social media is a necessary part of business today and it usually does a great job. However, the challenge is making sure you get out of it what you put into it.

What I see every day is business owners fail to achieve the results they need with their investment in social media programs because these businesses simply do not establish the right marketing foundation before they implement the social media programs.  All business whether large, medium or small has to develop these three principles to see the returns from their invest:

  • An ability to stand out from the crowd with identified uniquenesses
  • A market-dominating position which is based on an offer of extraordinary and exceptional value.
  • A compelling message that confidently communicates these uniquenesses and exceptional value.

Without these three marketing fundamentals as the foundation, you will not achieve your objective, and in this example, you would not get the 480 customers you needed just to break even!

To help businesses improve their marketing and start to get the ROI they are looking for, we have authored and delivered to small business owners all over the world, a comprehensive, innovative content marketing program valued at over $1M that is a do-it-yourself, paint-by-the-numbers system that contains all the marketing know how you need to build these 3 fundamental marketing strategies and more. Take control of your marketing and ensure your success without spending an arm and leg again to craft the right messaging that compels your target clients to buy from you and only you.

Be that dominant force in your market and the envy of your peers. Become a member of the small business community that is enjoying control and success for the ROI on Social Media Marketing spend.  Our marketing program provides you with all of our highly sought-after successful marketing foundation material (to get signed up: http://www.toc.coach) you will need and leverage the library of successful marketing content such as our ads, templates, and campaigns that are proven to deliver results. All for the less than the daily cost of a premium cup of coffee!

If you think you need some help leveraging the marketing system, we offer a  “group coaching session” weekly that is attended by small business owners like you learning and debating the very strategies we are discussing here as well as learning other key marketing strategies that helps these same small businesses accelerate their growth.

If you still need more help, we can provide you with one-on-one coaching that will guide you through these marketing waters and ensure you get the most out of your marketing spend, guaranteed.

Get started today by going to my website and opt-in to the E-LEARNING Marketing program and we will walk this journey with you so you will finally get the most from your marketing investment.

I look forward to seeing you on the other side!  Ask me for any help you need!

 

Tracy R. Hawkey
Business Growth Master | Sales and Market Strategist
Author | Coach | Associate Contributor – The Six Figure Coach Magazine
| Office:720.934.6767 | trhawkey@toc.coach
| http://www.toc.coach | Dominate your Market

Dedicated to your success!

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