“What is the biggest business problem most small businesses are struggling with today?”
The answer (this month as it has been for the past 45 months), is finding and acquiring new customers. As a matter of fact, according to the SBA, more than 72% of all SMB’s state this as their number one problem.
This is interesting to me, in that for the last decade or so, I see a lot of advertisements, blogs, and articles on how important it is to get your digital marketing engine humming to find and close prospects. This seems to make sense especially when you know that there are more than 1 million digital marketing resources that can and do provide lead generation type services just registered on LinkedIn. That means there are a lot of resources that you can select from to execute your digital marketing plans and make this problem go away.
So why are most SMB’s still struggling with lead generation?
For some businesses, it has been solved, but for most others, something is missing? So, what needs to be done to help, no I mean really help the SMB owners get this under control and start to ride this economic wave of cash?
The secret is simple but far too often overlooked.
Finding and acquiring customers starts with identifying, defining and cultivating three fundamental facts about your business opportunity before you invest in the plethora of digital marketing tactics
The three fundamental facts every business MUST have in place and ensure they are used for each and every product or services market are:
- The business must be unique. Your business must find a way to stand out from the crowd. Each business unit, organization, product and or service MUST establish that all-important market-dominating position.
The business must offer extraordinary and exceptional value. Your prospects, no matter who they are or what they’re buying, always want the best deal. That doesn’t mean the lowest price, it means the most value for the price they pay. They will gladly pay a higher price, as long as the perceived value is greater than the price.
The key words here, of course, are “perceived value.” In an upcoming presentation, we’re going to help you specifically define what their perceived value is as it relates to your specific product or service.
- The business must have a compelling message that confidently communicates the first two fundamentals. This third fundamental may be the most important of the three. You must be able to explain to someone quickly and succinctly what it is you do, and how your product or service will benefit them.
With these 3 fundamentals firmly in place, you instantly separate your business from your competition and immediately position yourself as the dominant player in your market. Your prospects will literally be thinking to themselves that they would be absolute fools if they bought your product or service from anyone else but you.
Without these business fundamentals in place and agreed to for users to communicate to your market by your business representatives, any investment you make in digital marketing will not provide the results you are expecting and will lead to possible failure.
Execute a review of your business/market fundamentals, gain agreement, then invest in digital marketing tactics that will reach your audience and bring in your prospects.
If you need help in mastering this exercise, and most business owners do, I can help you.
Please get in touch with me at email@example.com and together we will get this done together. I guarantee that you will master this exercise when we are done in addition I will leave you with a process that you can use for additional endeavors. Get it right so you can get a reasonable return on your marketing services investment.
Dedicated to your success!
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This marketing program will be the cornerstone of your new business success. This program is the result of our 20 plus years of experience in marketing, sales and consulting to companies around the world. The strategies and techniques we will share with you have been tested and proven to work and get results.
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- Improve sales and marketing efforts
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- Structure day-to-day operations
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Because every business is unique we do not believe in using a strict methodology. The program is designed to allow you to focus on your uniqueness while building your business to its maximum potential.
We look forward to working with you and adding your name to the growing list of businesses we’ve helped to get to the next level.
Dedicated to your success,
Tracy R. Hawkey, Business Growth Expert
Author | Coach | Market Strategist
Associate Contributor – The Six Figure Coach Magazine
Office:720.934.6767 | firstname.lastname@example.org
The Only Choice, LLC
10343 Federal Blvd. Unit J431, Westminster, CO 80260
Want to Get an Instant and Easy Marketing Burst Using NEVER Revealed Before ‘Insider Formulas and Strategies’?
YES! Then become an E-Learning Marketing System member and get access to all the tools, templates, strategies, tactics, resources, and insider secrets to growing your business for just $197 per month.
(NOTE: You receive a lifetime discount of $100 off your monthly membership fee when you pay for Group Coaching in full. Monthly price = $97)
Professional Group Coaching
Success is a team sport. You need help building your business to record levels of profitability. Every week we teach you marketing strategies and tactics that will generate as many leads for your business as you can handle… and explain the best ways to convert those leads into paying clients. Each strategy we cover includes tons of examples, so the information provided can be easily applied to every business. The content for each weekly Group Coaching call is specifically designed to help provide a “transformational” experience for each business that applies the information. The result is a business with the ability to dominate their market.
This Is A Weekly Service Valued At $500.00 Per Month…Or $5,000 Annually When Paid in Full. (Note: Qualified Small Businesses Can Apply for A $5,000 Grant to Cover This Cost in Full)
Get a $5,000 Grant for our Professional Coaching Program
Any small business can apply for this grant. If accepted, you will also receive a lifetime discount of $100 off my monthly E-Learning membership fee. All that’s needed is to complete a short application form at TOC COACHING GRANT. There are no fees required and no strings attached. If you qualify, we will provide up to $5,000 in grants to be paid directly to the online coaching program of your choice.
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The challenges for small businesses today are vast and different than those of the larger enterprise corporations.
The top Small business problems and priorities based on surveyed answers were categorized into the following areas:
2. Federal and State Regulations
4. Not Enough Time
5. Sales and Marketing
These categories where created to help focus in on the top issues affecting businesses. The information was authored after reviewing several studies by SMB organizations and rich in history survey companies that interviewed more than 5,000 SMB’s collectively in a wide variety of industries, sizes and all over the US.
The compelling observation here is that “Sales and Marketing!” is the highest business operational priority of the top 75 problems listed in 2016. More specifically, the “Sales and Marketing” bucket, further broke down the identified problems into these priorities:
1. Hiring New Employees (Locating Qualified Candidates; Keeping Employees)
2. Increasing Profits
3. Growing Revenue
4. Keeping up with business and Marketing Developments
6. Pricing Competitively
7. Cost Effective Advertising
8. Using Social Media
The fourth priority from the problem list at the top, “Not enough Time” bucket is also dominated by sales and marketing functions and priorities. Here is a list of the specific “Not Enough Time” problem controlling issues:
1. Delivering effective customer service and relationship development
2. Need help managing and leading sales and marketing as it is a top priority
3. Need systems that help owners manage and streamline the business
4. Managing Cash Flow
5. Locating businesses to help when needed
These issues are why small business owners need a business “coach” that has verifiable results with a proven powerful sales and marketing system.
The SALES and MARKETING PROGRAM we’ve created will…
✅ Produce real results by helping you focus on the activities within your business that bring in the money
✅ Be delivered in the specific order that’s proven to generate the most revenue, and at the fastest rate for the business.
✅ Follow a proven sales process that results in an exponential increase in leads, conversions and closed business.
✅ . Provide access to a library of marketing resources to support your business for many years to come worth more than $1M
This is a proven life-changing system for any business not generating the type of revenue and cash-flow they expected. And the beauty is this marketing system is available for less than the price of a daily cup of coffee at your favorite coffee shop.
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Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month, according to The Content Factory.
So let’s say that you are an average small business and spend the industry average of $4,000/mn on your social marketing (website, hosting, content, facebook ads, google ads, twitter for example) to create leads and convert those leads into new customers. Let’s also say that your product or service is priced at $100. With a $4,000/mn cost to acquire new customers in play, you will need to add at least 480 new customers/year or 40 new customers each month to cover your social media cost and just break even.
The expense of social media is a necessary part of business today and it usually does a great job. However, the challenge is making sure you get out of it what you put into it.
What I see every day is business owners fail to achieve the results they need with their investment in social media programs because these businesses simply do not establish the right marketing foundation before they implement the social media programs. All business whether large, medium or small has to develop these three principles to see the returns from their invest:
- An ability to stand out from the crowd with identified uniquenesses
- A market-dominating position which is based on an offer of extraordinary and exceptional value.
- A compelling message that confidently communicates these uniquenesses and exceptional value.
Without these three marketing fundamentals as the foundation, you will not achieve your objective, and in this example, you would not get the 480 customers you needed just to break even!
To help businesses improve their marketing and start to get the ROI they are looking for, we have authored and delivered to small business owners all over the world, a comprehensive, innovative content marketing program valued at over $1M that is a do-it-yourself, paint-by-the-numbers system that contains all the marketing know how you need to build these 3 fundamental marketing strategies and more. Take control of your marketing and ensure your success without spending an arm and leg again to craft the right messaging that compels your target clients to buy from you and only you.
Be that dominant force in your market and the envy of your peers. Become a member of the small business community that is enjoying control and success for the ROI on Social Media Marketing spend. Our marketing program provides you with all of our highly sought-after successful marketing foundation material (to get signed up: http://www.toc.coach) you will need and leverage the library of successful marketing content such as our ads, templates, and campaigns that are proven to deliver results. All for the less than the daily cost of a premium cup of coffee!
If you think you need some help leveraging the marketing system, we offer a “group coaching session” weekly that is attended by small business owners like you learning and debating the very strategies we are discussing here as well as learning other key marketing strategies that helps these same small businesses accelerate their growth.
If you still need more help, we can provide you with one-on-one coaching that will guide you through these marketing waters and ensure you get the most out of your marketing spend, guaranteed.
Get started today by going to my website and opt-in to the E-LEARNING Marketing program and we will walk this journey with you so you will finally get the most from your marketing investment.
I look forward to seeing you on the other side! Ask me for any help you need!
Tracy R. Hawkey
Business Growth Master | Sales and Market Strategist
Author | Coach | Associate Contributor – The Six Figure Coach Magazine
| Office:720.934.6767 | email@example.com
| http://www.toc.coach | Dominate your Market
Dedicated to your success!